Integrated marketing partnerships begin with branding that addresses your messaging and provides a phase-implemented plan for your sales and marketing. This includes message options, brand promises, selling tools, marketing/advertising campaigns, and other ways to redefine your sales and marketing efforts. If you think it might be time to rethink your sales and marketing, get started now by seeing if you are fit. If so, you’ll have first access to leading edge selling tools and marketing solutions.
― Sun Tzu
We believe that every brand makes a promise to perform and we help define those brand promises from your customer’s perspective. Your customer has pains and problems, your brand’s promises should be positioned as the solutions. We’ll help you articulate those promises in a way that will resonate with your customers and be memorable to the marketplace. We’ll help you extend those promises into the story of your brand, a story of success and influence.
• Brand Essence
• Brand Promises
• Brand Messaging
• Brand Positioning
– Jeff Bezos
Whether you run a 100-year-old brand in need of a refresh / modernization or you want to launch a new company or product, we help develop brands. While every brand needs a story, that’s the brand strategy, this is the branding. Branding can include the naming, creation of a logo/mark, after defining the brand’s essence. We will also help launch or relaunch your brand with a launch strategy, brand management strategies and internal training. A brand is only as good as what people believe, let’s get off to a fast start with the right perception.
Concept and Ideation
– Napoleon Hill
Surround yourself with innovation because a big idea will take on a life of its own and can make your career. New ideas create new perspectives and change the landscape of your business into a hotbed of new thinking. We believe anyone can have a great idea, anyone. But, what’s harder than it looks is turning ideas into concepts – concepts that you can execute in a timely, budget conscious manner. That’s hard work. That’s the big money. If you need innovation, if you need ideas, we will work with you to create a culture of ideation. And, when the ideas are flowing, we’ll help you develop concepts that will break the mold, redefine your space, and so simply make you smile at the end of a long day.
– Sir Ken Robinson
We believe that creativity is not limited to artists. Everyone is creativity. Some of the most creative people in the world are business people – they solve problems in new and different ways, in creative ways that set a new standard. Still, in the business of marketing and advertising, we use terms like creative to define artists – talented people that can make ANYTHING look like a masterpiece. We embrace that and respect it, for those are the people that can take the mega-complex and make it simple, make it understandable, make it digestible. We have those people. We hunt for those people every day – artists that can simplify the complex.
Traditional Media Buying
– Seth Godin
We believe that traditional media buying is mixed up. Buying agencies exist and they buy traditional media as a percent of the spend. We believe contingent fees are dead and it is unfair to the client to have a media buyer getting paid based on the very buy they recommend. Do we help clients buy traditional media? Yes. Broadcast television, cable, and radio – we buy it for clients. Our model, however, is different. There is no contingent fee, it’s included in our larger relationship as a part of creating your success. You see, we want what you want… for you to be successful. That’s what gets us up every day, not what percent of your spend we get. And, if you ask us, digital is the better play or, at least, where the majority of your dollars should be. After all, everyone is not your customer.
Paid Social (SMM)
– Grant Cordone
Social has moved online too. All our super-segmented interests are now online waiting for us to connect with a bunch of similar minded folks interested in the same things. You name it, it exists. Paid social advertising allows you to appear in your customer’s or prospects feeds. Do it in a fun and social way, and you will be one of the gang. We specialize in paid social ads and help brands wrangle up an audience that loves them, and shares them. Highly measurable, highly actionable, paid social is more than an emerging technology.