WE ARE DOERS.

We believe that every brand makes a promise to perform and we help define those brand promises from your customer’s perspective.  Your customer has pains and problems, your brand’s promises should be positioned as the solutions.  We’ll help you articulate those promises in a way that will resonate with your customers and be memorable to the marketplace.  We’ll help you extend those promises into the story of your brand, a story of success and influence. 

•     Brand Essence
•     Brand Promises
•     Brand Messaging
•     Brand Positioning

Whether you run a 100-year-old brand in need of a refresh / modernization or you want to launch a new company or product, we help develop brands. While every brand needs a story, that’s the brand strategy, this is the branding.  Branding can include the naming, creation of a logo/mark, after defining the brand’s essence.  We will also help launch or relaunch your brand with a launch strategy, brand management strategies and internal training.  A brand is only as good as what people believe, let’s get off to a fast start with the right perception.

• Brand Essence
• Brand Naming
• Logo Development
• Brand Launch Strategy
• Brand Adoption Training

If your need a plan, we create roadmaps for companies and products.  Considering the overarching brand strategy, we help you plan out the campaigns, initiatives, activities, and budget needed to achieve your goals.  Your marketing approach plan or MAP starts with the end in mind – the end goal – and creates a custom plan for how we will achieve your goal together.  

• Marketing Approach Plan
• Budget recommendations
• Recommendations on how to attract, connect, and convert
• Quarterly campaigns / initiatives / activities

Surround yourself with innovation because a big idea will take on a life of its own and can make your career.  New ideas create new perspectives and change the landscape of your business into a hotbed of new thinking.  We believe anyone can have a great idea, anyone.  But, what’s harder than it looks is turning ideas into concepts – concepts that you can execute in a timely, budget conscious manner.  That’s hard work.  That’s the big money.  If you need innovation, if you need ideas, we will work with you to create a culture of ideation.  And, when the ideas are flowing, we’ll help you develop concepts that will break the mold, redefine your space, and so simply make you smile at the end of a long day.

• Ideation Sessions
• Concept Development

We believe that creativity is not limited to artists.  Everyone is creativity.  Some of the most creative people in the world are business people – they solve problems in new and different ways, in creative ways that set a new standard.  Still, in the business of marketing and advertising, we use terms like creative to define artists – talented people that can make ANYTHING look like a masterpiece.  We embrace that and respect it, for those are the people that can take the mega-complex and make it simple, make it understandable, make it digestible.  We have those people.  We hunt for those people every day – artists that can simplify the complex.

• Graphic Design
• User Experience
• 3D and Studio Animation
• Kinetic Typography
• Motion Graphics
• Video Production
• Web Design
• Web Architecture
• Web Development / Coding

We believe that traditional media buying is mixed up.  Buying agencies exist and they buy traditional media as a percent of the spend.  We believe contingent fees are dead and it is unfair to the client to have a media buyer getting paid based on the very buy they recommend.  Do we help clients buy traditional media? Yes. Broadcast television, cable, and radio – we buy it for clients.  Our model, however, is different.  There is no contingent fee, it’s included in our larger relationship as a part of creating your success.  You see, we want what you want… for you to be successful.  That’s what gets us up every day, not what percent of your spend we get.  And, if you ask us, digital is the better play or, at least, where the majority of your dollars should be. After all, everyone is not your customer. 

• Broadcast Television Planning and Placement
• Cable Television Planning and Placement
• Radio Planning and Placement
• Outdoor Planning and Placement

Programmatic ads are hyper-targeted and highly measurable. We buy programmatic display and video and work to develop strategies that harmonize with your end goals.  Programmatic includes IP targeting, cookies and offline, unstructured data that can zero-in on your ideal audience like never before.  It’s not as creepy as it sounds, it’s actually leading us to a world of advertising where each ad delivered to a person is exactly what they want, when they want it.  It’s a beautiful thing, for everyone.  We are helping make it a reality.

• Programmatic static display planning, placement and optimization
• Programmatic video planning, placement and optimization
• Programmatic remarketing

Every question is searched.  The encyclopedia, the dictionary, and even your parent’s advice has moved online.  You can’t just compete in search, you have to dominate it.  Search is where the buyers are, they are looking right now for your product.  Where are you?  They want to go to a game or buy your stuff, they are searching online. The players are the same but the game has changed.  We’ll help you play to win.

• Google Adwords SEM Strategy
• Keyword Recommendations
• Google Adwords SEM Management
• Google Product Listing Advertising Management
• Google Adwords SEM Optimization
• Bing SEM Strategy, Management and Optimization

Social has moved online too.  All our super-segmented interests are now online waiting for us to connect with a bunch of similar minded folks interested in the same things.  You name it, it exists.  Paid social advertising allows you to appear in your customer’s or prospects feeds.  Do it in a fun and social way, and you will be one of the gang.  We specialize in paid social ads and help brands wrangle up an audience that loves them, and shares them.  Highly measurable, highly actionable, paid social is more than an emerging technology.

• Facebook Strategy and Management
• Instagram Strategy and Management
• YouTube Video Display Advertising
• Twitter Advertising Strategy and Management
• SnapChat Advertising Strategy and Management
• LinkedIN Advertising Strategy and Management
• Industry Trend Monitoring