Stop answering your customer questions with an attribute and start answering it with a feeling. We are human beings and we are also animals. Our brains and instincts are programmed to avoid pain. To steer clear of fear.
What keeps you up at night? Figure that out for your customer, and you understand them. When you understand them, they trust you and buy from you. They love you.
Neuroscience is a set of scientific principles that
get attention & create action.
Every action is rooted in neuroscience. Call it what you want – Neuromarketing, Neuroselling, Neurocharged, it’s all the same and it’s all about how certain messages create actions and others (mixed in the 10,000 messages a day barrage) don’t.
Everything we do has a neuro overlay. Every message, every ad, every campaign, every word is in our neuro framework. People make things way too complicated. We seek to simplify it. We want everyone to understand it. After all, people buy the product they can understand the fastest. Let’s not overcomplicate things. Let’s simplify things.