Most brands are busy answering all the questions their customers never asked. Your brain doesn’t want to spend time trying to figure things out. It wants easy and simple answers. Neuroscience tells us that people are more interested in avoiding pain than satisfying a desire. So, we need to spend less time talking about ourselves and more time talking about our customers. Let’s talk to our customers about their pain, problems, and fears and let’s solve them together. That’s what neuromarketing is, that’s neuroscience, and that’s our overlay to developing messages, strategy, and creative. Find the pain, remind them of the pain, solve the pain – do the deal.
We believe that everyone has a unique set of strengths. We believe you should spend your time getting better at what you are good at instead of trying to improve areas where you don’t excel. We want people we work with to become great at what they are good at.
What if someone told Michael Jordan he should practice more violin? What if someone told Eric Clapton to work on his free throws? In business, it’s the same thing, just less obvious. You should look at your talent and maximize your game. Forget about your weaknesses. Make your strengths better and we’ll hire people to do what you don’t. That’s how you build a world-class team.
Most advertising agencies are founded in creative and art. An Art Director or Creative Director decided to start their own shop, go out on their own, and hire similar artistic people to round out the team. These groups are motived by creative awards, flexible hours and the space to create.
That inspires us too. But, our roots are in business. We started as an agency ran by business people that were interested in hiring top creative talent that could use art and creativity to move the needle and create financial returns. Our creative staff understands sales, they understand marketing strategy, and they will stop at nothing until goals are met, dreams are realized, seats are filled, and sales are made.